Originally posted at https://www.internetsearchinc.com/ultimate-guide-to-e-commerce-metrics/
Metrics, a key indicator of the performance of any business or website, play an important role in measuring success. Any quantitative, regularly specified measurement of website performance is referred to as a metric. Relevant e-commerce metrics include e-commerce conversion rate, Clickthrough rate (CTR), Average order value (AOV), cart abandonment rate, and traffic sources.
Metrics and key performance indicators (KPIs) are critical components of every e-commerce marketing plan. These measurements indicate the success of your website, and by analyzing them, you may determine the scope of improvement for your business.
In this post, we’ll go through the top e-commerce KPIs (Key Performance Indicators) and metrics to track and optimize as you expand your e-commerce business. But first, let’s define metrics and key performance indicators (KPIs).
